Role Overview
Are you passionate about creating fun and engaging content across social media digital channels? Then we want to hear from you!
The Digital Content Creator will complete an 18-month apprenticeship, through the provider Pareto with online-based learning and on the job experience and vocational training all while being supported by the Marketing Communications Lead at Electroserv and a skills coach at Pareto.
The role holder will report to the Marketing Communications Lead. The position is a full-time, temporary role for the duration of the apprenticeship. On successful completion of the apprenticeship course, you may have the opportunity to progress to a Marketing position within the business.
Who are we?
Electroserv, is a leader in electrical services for the last 50 years. We have seen remarkable growth and expanded opportunities in the past decade, with plans for further expansion ahead. As a forward-thinking and innovative company passionate about Electrical, Control, and Instrumentation (EC&I) development we thrive on pushing boundaries to meet the diverse needs of modern manufacturing. We offer a complete service from design and configuration, express delivery, installation, UKAS accredited calibration to a full project life-cycle service.
But what truly sets us apart is our people. Join our team and become part of a company that values innovation, supports growth, and celebrates success. At Electroserv, your contributions matter, and you’ll have the opportunity to make a real impact and shape the future of the industry.
Why join us?
A salary package of £14,000.
• Employee Mentoring Program – Opportunities to grow and mentor.
• Company Events – Because we love celebrating victories.
• Free onsite parking – No parking hassles here.
• Modern open plan office – think pool table and collaboration spaces.
• Health and Wellbeing Cash Plan.
• Company Pension to secure your future.
• Total holiday package of 31 days to fully rest and recharge.
• Employer-sponsored office attire – elevate your professional look.
• Early Friday finishes!
Key Responsibilities
The role holder will be primarily involved in generating engagement across social media channels to drive traffic to our website. Through the course programme you will gain skills to develop videos, images, and written content to promote Electroserv and our products to our target market.
- Capture and create compelling videos and photo content showcasing engineering projects, both in the field and at our Head Office, for publication on social media channels.
- Utilise tools like Canva, Photoshop, and other video/photo editing software to produce visually appealing content.
- Work with internal teams (engineering, marketing, etc.) to ensure content aligns with business objectives.
- Ensure all content is optimised for the target audience, using appropriate language, tone, and style for social media.
- Schedule, publish, and monitor posts using a social media scheduling tool such as HubSpot, ensuring strategic engagement.
- Identify and engage with target audiences and industry peers to grow social media presence.
- Stay current on social media trends and apply best practices to content strategy.
- Use tools such as HubSpot and Google Analytics to track and report on social media performance and audience engagement.
- Manage website content using WordPress CMS to drive traffic from social media to our website.
- Respond to audience comments, questions, and messages across social media platforms to encourage interaction and grow the community.
Key Skills
- Proficiency in social media platforms: Facebook, Instagram, X (formerly Twitter), TikTok, LinkedIn, and Pinterest.
- Competent in Microsoft Office (Word, Excel, PowerPoint).
- Interest in photo and video editing (knowledge of relevant software like Canva or Photoshop).
- Strong verbal communication skills for generating audience-relevant content in simple terms.
- Creative skills to produce engaging content for technical/industrial products and services.
- Ability to work on your own initiative and as part of a team.
- Time management and the ability to work to deadlines.
- Attention to detail, especially for content proofing.
- Good driving skills (full driving licence) to visit customer sites to gather content.
Key Knowledge
- In-depth understanding of social media platforms and their respective audiences.
- Knowledge of Electrical Engineering products and services (or a strong interest in learning about them).
- Understanding of brand alignment and aesthetic content creation.
Key Behaviours
- Self-motivated with a proactive approach to work.
- Eagerness to ask questions and learn to produce the right content for the target audience.
- Confident in providing direction and making decisions on content creation.
- Strong attention to detail and commitment to producing high-quality content.
- Collaborative, able to work well within a team, but also comfortable working independently.
Due to the nature of the business in addition to the above areas of responsibility the position may be required to undertake any other reasonable duties relating to the scope of the position. This job description is therefore a guide and not an exhaustive list.
